Office Data

To properly segment your targets, you need to create homogeneous groups , with contacts who have the same needs, who are accessible through the same channel, and who are receptive to the same communication. To do this, you need to define appropriate segmentation criteria in relation to the offer ...

The uses associated with cookies must be presented to users at the time of their choice. A first description can be reduced to a concise presentation of the objectives pursued by the trackers. This is the first level of information. It must be followed by a more precise description (second level of ...

Another indicator to analyze: delivery speed . You will know how many seconds it takes for your SMS to be received on your contacts' smartphones.

The opening rate

It corresponds to the proportion of messages delivered and actually opened by recipients. Several factors affect the opening rate, such ...

Retention emails :You can send them after x orders placed or x amount spent.
Promotional emails : These are intended to reward loyal customers, but also to boost sales. They are mostly targeted at a specific audience. They are sent based on company news.
Post-sale follow-up emails : After a ...

In the end, even if the selection is greater than that of sperm, very few emails will have a chance of reaching their destination.

ISPs and email clients are at the forefront of filtering. To give you an idea, it's like trying to get into Nikki Beach in flip-flops on an August afternoon - you ...

No matter how hard you try, nothing happens: some of your prospects resist your charms and show no sign of life... You should know that the filters, potions and spells that usually work are unfortunately not effective when it comes to inactive contacts.
Belly dancing, word of mouth and electroshock ...

As you can see, you need to test all the components of an email to see how effective it is. In the end, some of them will be more appealing to your subscribers. The point to remember is this: every variation is worth testing, no matter how small.


1. A/B Testing the Object and Preheader
It's great ...

EMOTION: Back to Rose and Jack… now you have a tear in your eye… Okay, it’s not necessarily about making people cry on their keyboards. But now that you have a great product and an exceptional offer, the best way to stand out during Black Friday will be to evoke certain strong feelings in your ...

Determining who the stakeholders are This is one of the first steps that a company must take when planning its CSR strategy. For example, as Gemma Giner explains, depending on the idiosyncrasy and the sector of activity in which the company operates, it will determine which are its interest groups ...

Until just three years ago, Greenpeace, perhaps the most important non-governmental organisation in the world in terms of ecology and respect for the environment, criticised every day the dangerousness of the materials with which the computer giant Apple manufactured its equipment. Aware of the ...