1. A/B Testing the Object and Preheader
It's great fun because you can vary both the content and the form. For example, you can play with the length of the words and the presence or absence of well-chosen emojis. Similarly, you can opt for a promotional or informal format, and vary the wording, tone and spirit... Urgency, mystery, questioning... the field of possibilities is endless when it comes to putting together the perfect outfit!
2. A/B content testing
Here too, there is no better way to check the effectiveness vp engineering email lists of your email campaigns. After the subject line, which elements are likely to be modified?
Think about titles, descriptions, calls to action (CTAs) and ask yourself the right questions:
Are your potential customers more sensitive to the specific design of certain elements?
What type of design works best?
Do your recipients prefer concise or more elaborate texts?
What colors work best in terms of call to action? What text?
What font type and size should I use?
Do the offer and CTA have to appear on the waterline?
3. Try A/B testing of design and template
The following two statistics must be taken into account:
74% of Internet users use their mobile phone to check their email;
8 out of 10 users delete emails if they cannot be read on a tablet or mobile phone.
So responsive design for your emails is not an option. Design elements like color, font, spacing, and images are crucial. So, you can test your emails using two display styles to determine which version to stick with. The lucky one will offer your subscribers the best reading experience. But "tou es soublaïme comme email!!!"
Also consider A/B testing your use of dynamic elements: GIFs, countdowns, videos, etc.
4. A/B testing of the shipping schedule
And yes, the success of an email also depends on when it is sent! Your email A/B tests will also help you determine the best time to send your campaign.
So consider checking the effectiveness of your emails based on:
the day of the week it is sent;
the exact time of day at which it leaves;
the time of year during which it is sent (holiday, special event, season, etc.)
This type of temporary A/B testing of your emails can be an invaluable aid in understanding the behavior of your potential customers beyond just analyzing their areas of interest.
