Using emoji can also help you better capture the attention of Internet users and increase your email opening rate. Make sure that the emojis you choose don't change from one webmail to another - you might be in for some fun surprises!
Offers, products, emotions... Be careful, you only vp media email lists have a few words to reach your target. This is all the more true as this is a period of very strong commercial pressure. Internet users are increasingly in demand, making conversion more difficult.
Finally, as we've already mentioned, we don't recommend using "Black Friday" or "Cyber Monday." Lastly, don't exceed 70 characters to avoid getting truncated in the inbox.
3!
We've already talked about the object, but during Black Friday there are no surprises. Internet users are looking for the best deal, the best offer. It plays a fundamental role in boosting the KPIs of your email campaign. But unless you organize a small Black Friday in mid-August, you won't be alone at the end of November... So opt for an aggressive offer to boost your conversions and stand up to the competition.
As for content, opt for a streamlined approach that gets straight to the point. Too much verbiage kills the KPI.
Highlight your claim, your offer and a main CTA. No long texts, which are not even read under normal circumstances (reading time is estimated at 6 seconds and click time at 2 or 4... short!).
4. Design: Stand out from the crowd!
Want clicks? Make your main CTA stand out. Put yourself in the buyer’s eye during this period – a sort of Time Square in their mailbox! Again, get straight to the point by announcing your claim, your offer and an effective CTA in the first third of the page.
Black Friday is a party! So put on your bullfighting suit and strike the right tone for this great international shopping extravaganza. Think outside the box and adopt a special Black Friday style. It will help your potential customers immediately understand the context and generate interest more quickly.
