Defining profiles allows you to

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To properly segment your targets, you need to create homogeneous groups , with contacts who have the same needs, who are accessible through the same channel, and who are receptive to the same communication. To do this, you need to define appropriate segmentation criteria in relation to the offer: socio-demographic, psychographic, behavioural. To help select these criteria, don't hesitate to create customer profiles.



Focus your marketing activities on specific segments of your audience;
Respond as effectively as possible to the vp facility managers email lists needs expressed by your target customers;
Choose the right channels to acquire qualified leads, based on your prospects' habits and behaviors.
The different channels
Summary of the main lead acquisition channels proposed by Dataventure:

E-mailing . Dataventure opt-in With , distribute your results-based campaigns in the group's databases (100 million active profiles) and in the database of more than 1,000 partners in Europe;
SMS marketing . Start your campaign in three steps, accompanied by one of our experts:
Defining a custom audience segment.
Creation of the message, campaign scenario, mobile minisite.
Campaign planning, monitoring traffic and conversion statistics.
Co-registration . This is the ideal solution for collecting large volumes of leads at controlled costs;
Social media. On Messenger, for example, you can create a campaign with the goal of “Generating leads .” This allows you to ask questions to people interested in your offer and then continue the conversation with qualified prospects directly in the chat.
ROIAs experts in digital conquest, our team can help you optimize your return on investment ( ).

Launch a personalized lead acquisition campaign

Acquiring qualified leads: the method
Discover the steps to follow to generate qualified leads :




Determine the best drivers;
Set campaign objectives, thanks to SMART KPIs;
Vary your communication channels depending on the objective;
Develop a content marketing strategy;
Pay special attention to calls to action (CTA) and landing pages to improve conversion;
Regularly analyze the results of your actions.
Check out our article All About Generating Qualified Leads to learn how to qualify a lead.

Lead acquisition in 2022: the changes
2022 has accelerated the transition to digital. To maintain good performance, it is more necessary than ever to adapt lead acquisition strategies to market changes. With digital, B2B buyers tend to adopt behavior increasingly similar to that of B2C buyers. Almost 70% of them conduct their own purchase research online.

To stand out, you need to personalize your offer and approach for each prospect. With each new communication, they want to feel authentic emotions and feel unique. To establish connections with them, the challenge is to successfully collect and process customer data.