Belly dancing, word of mouth and electroshock will also be in vain. No... if you want to re-enchant your prospects and customers, the solution lies elsewhere!
As an excellent contender that you are (and a regular reader of the Blog ), you have already adopted the appropriate behavior with your beloved database. You have been adapting the frequency and segmentation of your mailings for several months, and the topics and strategies are pertinent... But why on earth do these subscribers no longer bother to open a single email?
You also know that constantly soliciting cold addresses or inactive vp manufacturing production email lists contacts will not increase your KPIs, but rather the opposite... a low open rate will affect your online reputation and therefore your deliverability rate!
Before you consider a definitive breakup and a return to nature, here's how to put in place a good strategy to manage these inactive contacts . All it takes is a spark... or maybe two!
Dataventure recommends checking 2 key points:
1. Carefully analyze your database to identify inactive contacts.
Every database has its share of inactive people, but not all of them have the same profile . Once again, you have to segment them , just like you did at the beginning with your database.
Once you have a clearer picture of your target audience, you'll be better able to send them the right message. Here are the questions you need to ask yourself to get the right picture:
What is the source of this perspective? Is it reliable?
When was the prospect collected?
How many days of inactivity are you seeing from this lead?
How did he/she behave towards you? Has he/she changed?
When did he stop opening your emails?
What topics or types of correspondence sparked your interest?
Did you or didn't you know that "Allumer le feu" had been written by Zazie?
As you can see, answering these questions will help you understand to what extent your prospect or client has turned their back on you (and, by the way, is a true Johnny fan). Is it just the sign of a passing crisis or the imminence of a definitive breakup?
Obviously, an Internet user who has never opened one of your emails is no match for someone who hasn't clicked on the last six.
