Today, this change has been such that Greenpeace has already named the apple company as the greenest on the market . There are many measures that Apple put in place when it began this change, but the elimination of hazardous substances was perhaps the key to this new direction.
Arsenic, brominated flame retardants (BRF), mercury vp purchasing officer email lists phthalates and polyvinyl chlorides (PVC) are the products with the greatest presence in the equipment manufactured by the company. Highly polluting products, which although it is not legislated that they must be eliminated from the manufacturing process, Apple decided to remove of its own volition.
There are no longer any Mac, iPod or iPhone in which BRF or PVC can be found and, in addition, in the backlighting system of MacBook screens, mercury has also been eliminated and the glass used does not contain arsenic.
All this added to the fact that, as these are increasingly smaller equipment, it has been achieved that its design is not based on hundreds of parts, but on Unibody models; a single piece and also recyclable.
For example, the 20-inch iMac has managed to reduce the material used for its manufacture by 55%, compared to its predecessor, which was also 15 inches. A reduction that would be equivalent to saving 10,000 metric meters, the equivalent of 7,200 Toyota Prius cars, for every million iMacs sold.
And as a consequence of this reduction in the size of its equipment; the reduction of the packaging that protects them. The packaging of the 13-inch MacBook Pro, for example, is now 41% smaller than that which wrapped the previous generation.
