Office Data

It can be said that "The Social Network" is a fairly accurate representation of how people in the United States set out to achieve the American dream. This time, it is not a question of doing it from a garage, but from a gloomy shared room at Harvard, where, surrounded by computers, the protagonist ...

E-commerce does not present any substantial differences compared to our regular establishments in the treatment of prices, returns of items and guarantees that we have to offer to customers.

However, the use of online platforms to market our products and services through a technological channel and ...

Traditional marketing identifies four basic pillars on which to design strategies, the so-called 4 Ps . They are called this because, in the English term, they all begin with the letter P, which stands for Product, Prize, Place and Promotion.

The arrival of the Internet, the expansion of social ...

We cannot plan the sale of a product thinking of it as a one-dimensional object that only has physical and functional characteristics. The reality is that products (and we also include services) extend in at least five dimensions .

This is because from a marketing perspective, the purchasing ...

Sales work based on sales visits must be accompanied by daily and weekly controls based on the completion of a control form . Creating a form that is quick to fill out and easy to analyse is vital.

To create it, we must consider the factors by their importance, discarding redundant and unnecessary ...

Competition represents one of the basic structures that define our position in the market and therefore we must take into special consideration the basic principles that define it . However, it is just as important to discover which variables have interfered to produce the current distribution.

The ...

The project office is an organisational figure that, when well implemented, can bring interesting benefits to small and medium-sized companies. Understanding a project as any company initiative that involves a minimum amount of effort (hours, euros) and that requires developing work, subject to ...

After opening a selection process for candidates to fill a job position, we will probably find ourselves with a large number of applications to screen for. Now, our job will be to find the most suitable profiles to move on to the next phase of the selection process.

The steps necessary to make this ...

The emergence and development of online businesses has added enormous complexity to the tax treatment of commercial transactions. Now there are multiple business models, so different situations can arise, and also the freedom to carry out operations between different countries.

Until now, the ...

In courses on logistics, production management and warehouse management , it is common to hear the message that stocks must be organized in order to be managed efficiently. This theory seems to make sense, until you discover how an Amazon warehouse works in What it looks like inside Amazon.com .

It ...