The success of our marketing strategies can depend pharmacies email list largely on the insights that the competition has made of it and on those that we have made ourselves, since all market players must be concerned with defending their competitive advantages.
The principles of competition
Before we move on to specify which companies make up our competition, we have to remember the principles that define it in order to prioritize the strategies that we will carry out and analyze the results that it may have on our situation in the market:
The more similar our company is to the competition, the more aggressive the fight for the market will be.
If a competitor operates in our market, it is because it has some competitive advantage .
Those that do not provide advantages over other options tend to disappear.
If several competitors coexist , it is because each must have a different competitive advantage.
Competition moves in a balance marked by the movements produced in our own company due to those of others. Every movement will try to recover or gain competitive advantages.
Direct competitors are those who compete in the same market segment as us .
With this we must be clear that the relationship with the competition is not limited to price , since competitive advantages can occur in various factors (some very difficult to see) although at the moment there is a special sensitivity to it. We must analyze the advantages offered by others, strengthening our weak points to improve our competitive situation, and shoring up the strong ones to defend ourselves from other strategies.
