Office Data

What are the 3 email marketing metrics that matter most?
What is not measured is not improved ; in the case of marketing, this phrase is a constant duty, since marketing professionals are tasked with constantly measuring the results of their campaigns in order to evaluate their effectiveness ...

How to identify your prospects' buyer journey via email marketing
OK, let's start this article by being frank: buying a car is not the same as going to the supermarket . The purchasing process, by the very nature of the product, is much (much) more complicated.


Post Content
The automotive buyer ...

Planning intelligently and in the long term how to use communication channels to reach a company's target audience. This is what strategic marketing consists of, essential for achieving specific objectives with total assertiveness.

But how do you plan strategic marketing efficiently and with ...

Having a well-positioned brand in the market segment in which it operates is an important step towards its success. This will help you increase sales conversion, build customer loyalty and, best of all, count on a trustworthy and credible company in your industry.

If you are interested in the ...

March 26, 2015 by toulousecomunicacao in the Advertising Market category with0 and0
> Daniel Barbará dies at age 68 > Advertising Market > Daniel Barbará dies at age 68
Advertising executive Daniel Barbará, one of the most important media professionals in the history of Brazilian advertising, died ...

8 ways to take advantage of automation in eMail Marketing
Automation in eMail Marketing provides a great opportunity to create specific campaigns , either when the user generates an action, such as subscribing to a newsletter, or when they have the characteristics that order the system to send a ...

There's still time! Make Christmas eMail Marketing your ally this season
2018 is almost over, but you can still create Christmas eMail Marketing campaigns that will help your subscribers find the ideal gift and create bonds of loyalty with them.

If you haven't yet launched your Christmas eMail ...

What are the most important KPIs to consider in Email Marketing?
As we have already mentioned on other occasions, it is strictly necessary for companies to have powerful Email Marketing strategies that make use of this powerful and economical digital tool that, many times, is highly responsible for ...

Real Estate Digital Marketing
In the real estate industry, digital marketing is a valuable tool for increasing sales. It allows brokers and developers to reach potential buyers and investors efficiently and cost-effectively.



First, it’s important to have a professional, responsive website that ...

Customer Service & Email Marketing, a successful alliance
Customer service is a prerequisite for any company. However, integrating customer service and email marketing is a successful combination that will allow you to generate value in your interaction with customers. Here we explain how to achieve ...