What is not measured is not improved ; in the case of marketing, this phrase is a constant duty, since marketing professionals are tasked with constantly measuring the results of their campaigns in order to evaluate their effectiveness .
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A world of email marketing metrics…
Opening ratio
CTR (Click-through-rate or click-through rate)
Bounce rate
A world of email marketing metrics…
But let's get to the point. There are a large number of email marketing metrics (also called indicators) that you can extract from different programs, platforms or -if applicable- manually.
And yes, we will surely be told that all of them are important it directors managers email lists and that we should not underestimate any of them, but the truth is that there are 3 email marketing metrics that should be paid a little more attention to than the rest.
So here we go. You tell us if we are right or wrong considering these email marketing metrics as the most important ones.
Opening ratio
Let's start with the essential part of what we want from an email: that it is opened by our subscribers .
The open rate is basically the percentage of recipients who opened your email after a campaign was sent.
For this, there is a wide variety of email campaign sending systems – some more sophisticated than others – where most of the time you will be able to see this result fed by the same control panel of the tool.
Consider that an open rate of 30% based on 100% of your emails is already pretty good , so don't get discouraged or carried away if the number seems to be "less than half."
CTR (Click-through-rate or click-through rate)
This is one of the magic metrics in email marketing - and in digital marketing in general. The idea is usually that our campaign contains some interactive element that leads the reader to take action (visit a link, download a document, answer a survey, among others), and to achieve that we need to convince them through a “click” at some point in our email.
