> Daniel Barbará dies at age 68 > Advertising Market > Daniel Barbará dies at age 68
Advertising executive Daniel Barbará, one of the most important media professionals in the history of Brazilian advertising, died on Thursday, the 26th, due to complications from a liver transplant surgery performed in Fortaleza, Ceará. Barbará was married to advertising executive Maria Lucia Cucci, the current media director of the Tudo agency.
Barbara was born on February 21, 1947, in Rio de Janeiro. In 1966, she enrolled in the veterinary school at the Universidade Federal Fluminense, but did not complete it. She started working in the advertising market at Record Propaganda in the 1960s. In the early 1970s, she was hired by Altino de Barros to work at the Rio de Janeiro office of McCann-Erickson. She risk managers email lists worked for a while at the agency's headquarters in São Paulo, which she left in 1981. She went to DPZ, also in Rio de Janeiro, and then transferred to the agency's headquarters in São Paulo in 1985. In 1986, she received the Caboré Award for Media Professional of the Year. She remained at DPZ for 26 years until 2007, when she held the position of commercial director. He left the agency to preside over Companhia Brasileira de Multimídia (CBM), owned by businessman Nelson Tanure, who was then responsible for the newspapers Gazeta Mercantil and Jornal do Brasil. A year later, he returned to the advertising market as president of Grupo Eugenio.
Barbará played a decisive role in several market entities. In 1996, she became president of the Circulation Verification Institute (IVC). She was president of the São Paulo Media Group for three terms, from 1994 to 1996, and from 1998 to 2002. She was vice-president of the Brazilian Association of Advertising Agencies (ABAP) from 2003 to 2005. In 2000, Barbará represented Brazil on the jury of the Media Lions at the Cannes Film Festival.
