Automation in eMail Marketing provides a great opportunity to create specific campaigns , either when the user generates an action, such as subscribing to a newsletter, or when they have the characteristics that order the system to send a communication.
Although you already know that automation in eMail Marketing reduces human capital to design campaigns and carry out the optimization and metrics of each one of them, automation is not limited to just programming.
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8 ways to apply automation in eMail Marketing
1. Welcome message
2. Order information
3. Request reviews
4. Shopping cart recovery
5.Customer Recovery
6. Birthday
7. Remember important events
8. Move down the list
8 ways to apply automation in eMail Marketing
To achieve optimal automation in eMail Marketing, there must be a prior trigger that motivates its execution. These can be:
1. Welcome message
Welcome campaigns are the most commonly used for automation in eMail Marketing, as well as being the easiest to implement. An automatic eMail will simply be sent once a subscription has been generated.
This is a great opportunity to introduce your brand to the user , and tell them what they will receive for subscribing. You can enable a small form asking for their topics of interest, or even offer free content to increase engagement.
2. Order information
If you have an eCommerce, this type of informational email is a must . Every time a customer purchases a product or service, they expect their order to have been placed correctly. If, in addition to informing them about their order, you thank them and inform them that you are preparing to ship it, the feeling of security that you will instill will be greater.
3. Request reviews
The conversion process does not always have to end with a purchase, as the loyalty process must continue , and this includes the customer recommending you. You can encourage them to give their opinion on the service they have received by launching an automated campaign every time they complete the purchase or service process.
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4. Shopping cart recovery
Cart abandonment is one of the main problems of all eCommerce , but automation in eMail Marketing is one of its solutions. Through it, you could use the urgency factor to achieve conversion, warning that products are close to running out, or about offers on products that have been added to the cart.
5.Customer Recovery
Similar to the previous point, automation can help you get old customers to buy again . Remember everything you can offer them, products that may interest them based on their previous purchases, and include an exclusive promotion or discount.
6. Birthday
If you have enough data about your contacts, you can automate e-mail campaigns to congratulate them on their birthday, and even offer a discount on their next purchase, or send any extra content that will give greater value to your message.
7. Remember important events
You can send emails hours or even days before the start accounting directors email lists of important events , they can be physical events or online events, as well as special discount dates such as Black Friday .
8. Move down the list
When a user unsubscribes, we usually consider them lost, but that is not always the case. You can make a last attempt through automation in eMail Marketing to recover them.
Maybe they unsubscribed due to an error, or maybe it was a fixable reason, such as receiving emails too frequently. You can send them an automated email asking them to resubscribe by clicking a button, or perhaps a very small form requesting information about their unsubscription.
These are some examples that will help you automate your campaigns, but you can always create some tailored to your brand's needs and objectives.
