However, thanks to a comprehensive approach to SEO, you can not only increase visibility, but also increase sales and convey the benefits of your brand to your target audience. We tell you how BAEHR Ukraine managed to do this.
We help businesses grow through online promotion — Inweb
BAEHR is an international brand that has been specializing in hardware manicure, pedicure and podiatry, i.e. the treatment and prevention of foot diseases, for over 75 years. Our client not only browse verified datasets works in the beauty industry, but is also actively involved in the health sector.
Since 2004, baehr.com.ua has been the official distributor of BAEHR in Ukraine, offering a wide range of products: from medical cosmetics to tools and equipment for manicure, pedicure and podiatry. In addition, the company provides training courses for various categories of novice masters, beauty salon owners and specialists who want to improve their skills.
SEO for BAEHR Ukraine: 106% traffic growth and 163% revenue growth
Situation and difficulties at the time of application
Despite the fact that our client is an official distributor of BAEHR, the brand's products are also sold on popular platforms, which makes it difficult to compete for positions in search engines.
Another issue is competition with medical clinics. Articles on the BAEHR blog compete with posts on clinic blogs, which have higher weight on Google due to EEAT factors , making them more relevant to users.
Seasonal trends can also change
intent (the meaning that the user puts into their search query). For example, the topic of getting rid of age spots, initially associated with cosmetics, eventually moves to clinics offering faster solutions. In addition, the client's website often experiences hosting failures and plugin conflicts, which complicates the work of programmers.
Client task
Our main task was to improve the visibility of the site and increase the number of orders. To do this, it was necessary to increase the positions in search engines and set up analytics to identify growth points. It was also necessary to merge the store subdomain with the main domain to improve usability and visibility.
At the same time
one of the key tasks was to solve technical problems - server crashes and slow loading of the site. This caused a negative user experience and affected the brand reputation. Separately, we focused on increasing traffic to the course pages and strengthening trust in the site, working on its authority and improving the EEAT.