The customer presses a button and decides to make the purchase. He is informed buy bulk sms service via WhatsApp about the tracking of his purchase. During delivery, he fills out a satisfaction survey on the tablet of the courier who delivers it. While he fills out the survey, he receives an SMS with a verification code that he must enter in the survey to verify identity. And so the customer experience continues. Multiple media, a consistent experience.

The cloud
A fundamental part of digital transformation is moving critical processes to the cloud. With redundancy and high availability, the cloud allows for lower operating and security costs by taking advantage of the economies of scale of the world's largest data centers, as well as the possibility of sharing servers and components with other brands.