Example: the customer searches for the brand on the web, contacts it via a chat bot on WhatsApp, and then speaks to an agent. The contact center agent calls him to give him more details about what he wants to buy, and while talking to him, he sends him images, videos, and locations to his WhatsApp. A couple of days go by and the brand retargets him via RCS.
The customer presses a button and decides to make the purchase. He is informed buy bulk sms service via WhatsApp about the tracking of his purchase. During delivery, he fills out a satisfaction survey on the tablet of the courier who delivers it. While he fills out the survey, he receives an SMS with a verification code that he must enter in the survey to verify identity. And so the customer experience continues. Multiple media, a consistent experience.
The cloud
A fundamental part of digital transformation is moving critical processes to the cloud. With redundancy and high availability, the cloud allows for lower operating and security costs by taking advantage of the economies of scale of the world's largest data centers, as well as the possibility of sharing servers and components with other brands.