Office Data

The commitment and consistency mental trigger is a marketing strategy that encourages the customer to make a kind of “agreement” so that they can make a decision based on it.

At the same time, that commitment brings an idea of ​​coherence. In other words, the customer's behavior is guided by the ...

Did you know that Google itself reported that websites with good usability are 24% less likely to be abandoned by users before they even open them? Well, that's why it's essential to measure core web vitals frequently to ensure that your pages perform well.

In short, this is a set of metrics that ...

In today’s digital world, images play a fundamental role in the visual communication of any business. Because of this, the ability to create personalized images is extremely valuable.

It can often seem like a complex task reserved only for professional designers. However, with the right tools ...

Artificial intelligence has made significant advances in several areas, and one of its most fascinating applications is AI that creates images on its own.

This is because this technology has demonstrated an impressive ability to generate realistic and captivating images, challenging even human ...

If you are an entrepreneur, online content creator or influencer, you need to know about Digital Convention 2023, one of the biggest digital marketing events in Latin America.

This edition of the meeting will take place on August 18 and 19, 2023, in Alphaville, São Paulo. The event was founded by ...

Every day we receive advertisements from companies trying to convince us to buy something, but most of the time, this type of advertising doesn't add any value or isn't even useful at that moment. This impersonal, mass action is making traditional marketing less and less effective.



Today's ...

Even the most skeptical industrial marketers are aware of the potential that market research has for Industrial Marketing . In this post, we will highlight how this research can generate leads.




Understand your external environment


For more accurate decision-making, understanding the external ...

The digital marketing strategic plan aims to plan marketing actions in the online environment. It is through this tool that strategies and objectives are outlined. It also regulates how, where and when to execute the tasks.

In this way, this plan ends up being a growth tool, since by understanding ...

Many companies today are doing consultative selling and adopting a position like the one below, which may sound familiar to you:



"Our company prefers a sales-focused approach. We are good at what we do and have years of experience, so we know how to help our potential customers identify the best ...

Various situations can point to opportunities for new business , but today we will talk about those disguised as crises, as these periods tend to generate excellent insights.



Want a real-life example? After the terrorist attack on the Twin Towers on September 11, would you invest in the airline ...