In short, this is a set of metrics that Google uses to evaluate the performance of a website. In other words, to find out whether a given web page offers a good user experience.
If the numbers are below the recommended level, the chances of ranking decrease considerably. So, what do you want to learn more about this subject?
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So keep reading to understand why it’s important and also receive tips on tools to measure your website’s performance!
What are core web vitals?
Core web vitals are metrics that Google analyzes to check whether a website is usable. They are used to identify whether a page has good usability, indicating whether or not it delivers a good experience for the user who finds it in their searches.
That is, they analyze the website's performance in its entirety: from the time it takes for a page to load, through its interactive features and even its visual stability. In other words, whether all the information loads as it should, such as images and banners.
There are three types of Google core web vitals. They are:
Largest Content Paint (LCP) : or largest content display, which checks how a page loads, mainly speed.
Input Delay (FID): also called first input latency, evaluates the interactive, or each click a user makes on the page to access a link or download content;
Cumulative Layout Shift (CLS): Cumulative Layout Shift, as the name suggests, analyzes the stability of a website, that is, how quickly it changes during loading.
Do you understand what Google core web vitals are? Then read on to find out why you should track these metrics.
>>>> Read also: What is a CMS? What are its benefits and which is the best CMS?
Why is it important to test core web vitals?
It’s not enough to just create a website and put it online. You need to monitor the platform’s performance to ensure that everything works correctly.
To better understand the impact of this, we explain why you should test your page's core web vitals below. Check it out!
1. Identify points for improvement
Imagine your website isn’t performing well. By measuring core web vitals, you can identify which areas need to be improved to optimize the user experience .
This way, you don’t end up “running in circles” trying new zealand business fax list to figure out what went wrong, but go straight to the source.
>>>> Read also: checklist for school website — see the 6 essential points
2. Optimize user experience
Have you ever tried to access a website and realized that it takes a long time to load or doesn't even show all the images attached to the content? Well, nobody likes that.
In this case, performing core web vitals testing allows you to identify this and other issues and work to resolve them. This way, you ensure that users stay on the page and do not look for another more usable one.
3. Improve website ranking
Yes, Google uses these metrics in its ranking system. This means that a website that presents numbers below the average loses points with the search engine and, consequently, is not shown first to users.
That said, frequently monitoring the performance of your pages allows you to implement improvements if a problem arises, increasing your chances of being seen in internet searches.
>>>> Learn more at: How to appear on Google? 5 free tips to help your company “rank”
How to check your website's core web vitals?
Do you understand what Google Core Web Vitals are and why they are important? Then check out our 4 tips for tools to check these metrics for free!
1. PageSpeed Insights
Our first recommendation is PageSpeed Insights . This is one of the most traditional tools used by websites around the world. It allows you to analyze not only Google metrics, but also the page opening speed over the last 28 days, including those of your competitors.
Best of all, you can check the data on both the desktop and mobile versions of the site — cell phones, tablets, etc. — for free.
2. Web Vitals
Another tool is Web Vitals , which is an extension for Google Chrome. One of its advantages is that you don't need to open a new tab to check a page's core web vitals.
Just click on the icon to access the real-time analysis. Interesting, isn't it?
3. GTmetrix
If you happen to want to use a tool other than Google, GTmetrix is an option! In addition to having Core Web Vitals, you can also see how long it takes to view each element on the page.
4. Lighthouse
The last tool tip is Lighthouse , another Chrome extension. Its reporting model is quite similar to that created by PageSpeed Insights. However, it is faster, since it does not require leaving the page to access it.
Another difference is that with Lighthouse you can analyze issues such as page accessibility and SEO. However, you need to install it in your browser to use it.
