Today's customers are much more selective and aware of their real needs. The way to influence them necessarily involves providing them with relevant and useful content that will help them solve their problems. This is where Content Marketing comes into play .
After all, what is Content Marketing?
Content Marketing is one of the strategies to be considered in your marketing planning to create and distribute valuable, relevant and consistent content with the aim of attracting a clearly defined audience to your website and transforming them into customers.
The most common types of content in a Content Marketing program are posts on social networks and blogs , marketing emails , landing pages, rich materials (e-books, whitepapers, guides, among others) and visual materials such as infographics, for example. These should be distributed across your various channels and targeted at the various stages of your potential customer's purchasing journey.
In this way, the content created becomes the natural fuel to educate, inform and entertain a potential consumer of your products/services.
Below we list some reasons why your company should start doing Content Marketing, regardless of the marketing tactics you are already using:
Improve customer relationships
Content Marketing allows companies to engage with their france business fax list potential customers throughout the entire purchasing journey. This reduces the likelihood that they will be impacted by a competitor or abandon their purchase at a specific point in the decision-making process.
Encourage brand engagement
Research shows that consumers do not want to interact with brands that only push their products without being useful and relevant to the consumer. That is why Content Marketing seeks to build a relationship of trust that goes far beyond sales, helping consumers solve everyday problems (which often have no direct relation to the products or services that the company sells).
Increase your company's visibility
If you are not well positioned in the online environments where your audience travels (Google results pages, Facebook, websites and blogs, etc.) someone else will be positioned in your place. Not doing Content Marketing is the easiest and quickest way to become invisible to your audience and make life easier for your competitors.
Assist in the purchase decision
People remember companies that have been there for them when they needed them. This feeling of reciprocity is a weapon of persuasion during the purchasing process. All types of content that can motivate the completion of a sale are part of Content Marketing strategies : texts about the product or service, videos, images, infographics, e-books, reviews, customer testimonials, success stories, technical information, delivery information, exchange and return policies, etc.
Work on after-sales
Closing the sale is just the beginning. Studies show that almost 70% of a company's revenue comes from repeat customers. And this shouldn't be news: people who already know your brand are more likely to buy again, purchase more expensive items, or recommend your products/services to a friend. Therefore, it is extremely important that you continue to maintain a relationship with these people through Content Marketing strategies .
Want to better understand how these tactics can fit into your marketing strategies? Contact us and make Content Marketing an important sales ally.
