Office Data

There are all sorts of reasons that you might have low-quality contact data in your CRM.

For example, Cliptoo sometimes has difficulty tracking the type of email communication that a contact has subscribed for, says Jesse Hendriks. And that can be problematic when you’re trying to stay GDPR ...

“dirty” Customer Relationship Management (CRM) system can be paralyzing for marketing, sales and services teams. When the information you need becomes unusable due to the accumulation of errors in your data, it slows everyone down.

The worst part? It’s inevitable.

Leads fill out forms on your ...

How can you effectively segment and categorize customers and prospects so that you can deliver personalized messaging to them, if you don’t have any faith in the data that you are using to do so?

Imagine that you are a B2B company. You want to segment your prospects based on their job titles. It ...

Understanding the intricate relationships between companies in HubSpot CRM is crucial for account-based marketing (ABM). When company records are associated together in the CRM, businesses have a clear picture of how those entities are interconnected, which can significantly enhance marketing and ...

You can go about this in different ways. Some of the marketers we talked to use tools to do it automatically. Others, like Oriol Bel of Inboundcycle, do it by hand. “We do it manually when reviewing our most qualified leads.”

The marketers we talked to brought up two specific items that need to be ...

For your marketing team to advance personalization within your marketing campaigns, they need to have faith in the data they are using. If they can’t realistically inject first names into a marketing campaign without a bunch of “JANE,” “jane,” or other common errors in the data being delivered to ...

Now the big question—why? Why should I spend all that time and effort to normalize my data? It may seem unnecessary if you’re not noticing any serious problems from non-standardized fields.

Well, the answer to that is simple. Most of the negative effects of low-quality data fly under the radar ...

Most businesses have some awareness of the importance of customer data cleanliness. Accurate data on your customers and prospects is critical for segmenting customers, injecting data into marketing automation systems, and generally providing a better experience for those who engage with your brand ...

With your template reliably identifying and merging duplicates, you can then automate the template to run on a set schedule to ensure that your duplicate records are consistently identified and merged.

deduping automation

Further, you can bundle multiple templates into a recipe and automate them ...

Insycle is a complete solution for CRM duplicate detection and merging with advanced controls to ensure that you can identify and merge more duplicates.

Duplicate Tracking
Insycle’s Customer Data Health Assessment includes the Duplicate Data category, which tracks duplicates across your entire CRM ...