That is why it is so important to know this Digital Marketing tool and know how to use it correctly.
If your e-commerce does not yet have ads, it is necessary to start as soon as possible and take advantage of all the possibilities of Google Ads!
What is Google Ads
Google Ads is Google's advertising platform .
It is from this that we invest in those ads that can appear in two ways:
Those that appear in the form of images, videos and text on democratic republic of the congo email list 243504 contact leads the websites you visit are called the Display Network.
The ad space on Google search pages is called the Search Network , and the ads that appear there are sponsored links.
You probably know the size of Google and that with this search engine we can find practically everything with just a few searches.
Imagine if your potential customer could find you right when they need your product or service!
Google Ads for E-commerce: Display Network
The Google Ads Display Network reaches millions of websites, blogs and associated portals and contains the best network of websites in Latin America and the world.
Here, it is possible to segment ads according to the context of the websites, that is, you will direct your ads to the sites, blogs and portals that have content that your Buyer Persona consumes.
It is interesting, for example, that a sports equipment store has advertisements on sports blogs.
This is just one example of the many possibilities of the Display Network.
As we mentioned earlier, in the Display Network or GDN (acronym in English) the ads can be:
images;
text: title, two lines of text (35 characters each) and a URL ;
videos;
Rich Media (only graphic elements, which may contain interactivity depending on the user's actions).
Unlike the Search Network, on the Display Network it is possible to use creativity in various ways, make interactive ads, announce promotions and other possibilities besides text.
When creating a graphic ad, it is important to do so in various dimensions, since sites provide different sizes of space for ads.
