By using it, you can reduce the total cost of your marketing actions, strengthen customer relationships and maximize SEO focus .
Using SEO techniques to increase the reach of content produced for the Internet is an essential practice for any Digital Marketing strategy .
By understanding the search algorithm criteria, it is possible to ensure that the material created by the company is among the first results in the SERPs.
However, being at the top of the results pages is not czechia email list 1.3 million contact leads enough for a brand looking to make the most of its relationship with its digital audience.
The constant growth of social media makes it essential for consolidating a company's online presence. Therefore, a strategy aimed at it can be valuable.
This is where SMO (Social Media Optimization) comes in, a concept that, if implemented correctly, can optimize and maximize the impact of social media use.
Did you find it interesting? Then, continue reading the article to learn more about the following topics:
What is SMO?
Why invest in SMO?
What are the main differences between SMO, SEO, SEM and SMM?
What are the main SMO techniques?
What is SMO?
SMO is the acronym for Social Media Optimization, translated into Spanish it would be something like: Optimization for Social Media.
Using specific techniques, the idea is to use social media as a catalyst to grow and consolidate your brand 's online presence .
To understand what SMO is, we must take into account the unprecedented growth that social networks have shown in recent years.
Networks like Instagram , for example, where 80% of profiles follow at least one brand account, are increasingly attracting investment from companies that see their potential.
As such, these channels are becoming central to Content Marketing strategies around the world, which has a knock-on effect.
That's because the volume of content production has reached stratospheric levels, making it difficult to write original posts that are truly relevant to the buyer persona .
The important thing is that with this growing wave of companies investing in social media, Google has adapted its algorithm to consider page engagement as a ranking factor.
This means that, in addition to classic SEO techniques, it has become necessary to produce content that gets more likes and shares than your competitors. For this, SMO was developed.
