You already know that a good Digital Marketing strategy can increase the reach of your brand and the flow of visitors to your website.
However, this approach is only effective if accompanied by techniques to optimize the placement of your content in search engine results pages.
To this end, SEO practices seek to adapt to the criteria used by Google's algorithm to position domains.
This includes the scannability of texts, the correct use of czech republic email list 1.3 million contact leads keywords and the design of a website's categories.
Ultimately, the goal is to provide the user with an increasingly qualified experience.
Therefore, you need to structure your website by respecting the information hierarchy and keeping the portal's categories and subcategories organized. Do you want to know how breadcrumb techniques fit into this process?
In this article we will answer all your questions. Keep reading!
What are breadcrumbs and what are their variations?
Literally translated into Spanish, these would be breadcrumbs . However, some professionals prefer to use the term "structural navigation", which conveys a more precise idea of what this concept really is.
However, the idea of using breadcrumbs to represent this very important element for SEO can be justified if we understand the context a little better.
To do this, we just need to remember the story of Hansel and Gretel, two children who, when they go into the forest, leave bread crumbs to show the way back.
In the story, the idea doesn't work very well, but we'll focus on reality. In the digital environment, breadcrumbs are marks that indicate the path taken by the visitor within the website.
This way, it is possible to return to any of the previously visited categories with just one click.
So, if an Internet user visits an e-commerce page , visits the “sports shoes” category and then a subcategory of a specific brand, everything is recorded.
In this example, the breadcrumbs would be structured something like this: portal name > sneakers > chosen brand .
