September 7, 2021 0:00
How to check the IKS and trust of a websiteLyudmila Mezentseva
Copywriter at expert-content.ru
Analysis of the IKS and trust is the twentieth step of the SEO whatsapp number list audit of the site . What else is included in the audit - read in the article "How to conduct an SEO audit of the site yourself" .
When ranking a site, search engines take into account the site quality index (SQI) and its level of trust — user confidence. Site quality analysis includes all the above-mentioned positions. If the site meets them, the site trust check will also be positive.
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In addition, the site trust analysis includes checking:
Age of the domain name - the older it is, the more trust it has from search engines. New domains have to earn trust for at least a year. You can find out the age of the domain on the Whois.net resource.
The name of the site and its domain zone. It is advisable to use a keyword in the name, the domain should correspond to the region or subject of the resource: .ua, .ru, .org., .com, .net.
For viruses and other malicious codes. Use the Virustotal service.
Uptime level — website availability during the day. Checked by UptimeRobot service.
A comprehensive check of the website's IKS is carried out by Serpstat, Xtool, CheckTrust , MegaIndex, SBUp and similar services.
