And business communication is, as always, the figurehead of these changes.
Last week, the Inbound 2017 conference cell phone number list was held in Boston , which I had the opportunity to attend alongside more than 21,000 digital marketing professionals from around the world. These were days of intense training, experiential and motivating activity, in which, in every conversation, the scent of artificial intelligence as one of the main marketing trends for 2018 was in the air.
While the industry faces its challenges in the form of 4.0 challenges, product developers face the Internet of Things (IoT), and service providers face tremendous challenges. We are still at the beginning of the acceleration process that will lead marketing and sales to fully enter into complex automation processes. Artificial intelligence is here to stay and marketing professionals must be aware of and take advantage of all the capabilities it offers.
Analyze
Today's technology can uncover hidden patterns among mountains of information and information that is not visible to the eye. This is especially useful in competitive intelligence , that is, in spying (legally) on the competition. Companies such as Pathmatics are still in their early stages , a company capable of analyzing advertisers' advertising investments by carrying out real-time monitoring of some 100,000 advertising media (websites, publications, Google, etc.). In this way, it is possible to know when a company has launched a campaign, how much is being spent on it and to which markets it is being targeted.
