In other words, the stakes are high for this type of content. If you create a YMYL page with bad advice or bad information, you can impact people's lives and livelihoods.
Google takes this content very, very german whatsapp number seriously. Experts with relevant expertise should write YMYL content.
What is YMYL topics? Google provides an overview in section 2.3:
YMYL Pages
News and current events on topics such as business, science, politics and technology
Topics related to government, law, and citizenship (voting, social services, legal issues, government bodies, etc.)
Financial advice on taxes, pensions, investments, loans, etc.
Shopping information , such as finding purchasing solutions
Medical advice , information on drugs, hospitals, emergencies, etc.
Information about people of a particular ethnicity, race, religion, nationality, sexuality, etc.
There are many other YMYL topics, but Google says that quality raters must use their judgment to determine if a page qualifies as YMYL content. These pages must contain the highest levels of EAT, which we will discuss now.
We tell lots of things to do. Improve site speed. Consider secure. Etc. But that's not what this update was about. It's broad. And respectfully, I think telling people there's no particular thing to "fix" is indeed helpful. It means, hopefully, they think more broadly...
— Danny Sullivan (@dannysullivan)
August 1, 2018
In particular, John Mueller linked to a 2011 Webmaster Central blog post that emphasized the need to provide "the best possible user experience" on your site to improve your rankings; this strategy is preferable to hyper-focusing on the algorithm and what you think it wants from your site.
It's about users, first and foremost. Beneficial purpose fits right into this context, because it means that your site and your content must have a user-centric purpose that benefits them in some way.
