Content generators like GrowthBar and Copy AI took off in 2021. Both tools are built atop OpenAI’s GPT-3, which is a natural language model that creates human-like written content based on inputs and algorithms—in the form of a blog post, article title, short description, social media caption, or more.
Helping save time and money, as well as beating writer’s block and providing fresh ideas, AI-supported content generators are changing the SEO game.
These tools will be a huge boon to digital marketers everywhere. Data-driven software tools specializing in content generation and SEO will continue to increase in popularity in 2022.
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3. The continued importance of backlinks
The 2020 election and Covid-19 forever changed the way we consume information – and sometimes misinformation. To continue winning the trust of searchers, Google will place more and more value on backlink equity for SEO rankings. Link equity is the value a site provides by linking to your site, impacted by domain authority, current Google rankings, and other metrics.
Therefore, building (valuable) backlinks is fundamental to any good SEO strategy. They’re one of the best ways for Google to understand that your website is trustworthy enough to send searchers to via higher rankings.
