At the end, they show information about the company, what they do and some points of contact to motivate the reader to continue their relationship with the company.
Tenable
This is another major company in the IT and cybersecurity sector that creates really good materials. Our example is this White Paper: “ Vulnerability Research Report ”
It has a total of 40 pages, an extension that demonstrates the level of research of the company to cover absolutely the entire topic of vulnerabilities . Due to its technical nature, it is evident that it has a fairly closed segment of readers.
But above all, they have made an effort to create a material that allows them to provide extraordinary information to a small audience. If you take a look at it, you will notice that it has some differences with the previous example regarding the structure. However, it still maintains the intention of a White Paper:
Educate a certain niche on a particular topic, until becoming a reference in the chemical manufacturers email lists sector.
The two examples above clearly explain how we should approach a topic that is not for everyone; on the contrary, they seek to impact experts and people who are knowledgeable about the subject, always maintaining an academic , serious and sober style.
Conclusion
White papers, whether in marketing or any other field, should be exclusive, premium material, based and supported by in-depth research into a topic. The idea is that this type of technical report allows you to take a place in the minds of a very specific segment of readers.
Therefore, you must work to leave a document free of errors, unproven theories and your own foundations. Always remember that your White Paper must have the combination of the following elements:
A problem.
A solution.
A perspective.
The important thing is that the material informs the target audience of something new and, of course, leaves them with a lesson to learn.
JJ Abrams
In 2012, Disney acquired Lucasfilms, the company that owns the rights to Indiana Jones and Star Wars.
In 2015, the first film of the new Star Wars trilogy, Episode VII, was announced by film director JJ Abrams, which generated a lot of buzz. Due to the little information available, a great mystery was aroused, since no one knew who the protagonists, the cast, or the plot would be.
