We all face objections. Let's say we want a new pair of sneakers because our old ones are worn out. We can afford a new pair, and we're in a store that sells sneakers.
However, we may leave the store without making a purchase. Our Objection List might look like this:
We don't want to break in a new pair.
Our old shoes can last for at least a few more months.
We may be able to get a better price elsewhere.
I have a meeting in an hour, so we don't have time to try on a lot of shoes.
We can go on. Many objections pass through consumers' minds - sometimes, they are not even aware of them .
When you confront potential objections head-on, you give your prospect a reason to stay on the page. For example, check out this offer for a day pass at Ocean Pacific Gym :
Ocean Pacific Gym Objections
Image courtesy of Ocean Pacific Gym
The service costs $30 for a day pass, which may seem like a high price at first. However, the gym offers day passes to make it easier for people to try it out without a big commitment. This way, gym-goers can see if they like it without spending a lot of money up front.
Much less scary, right?
6. Do more research before you start copywriting your page
Research is important because we want to know what has already been written. Then, we want to make our copy 100 times better.
Before you enter your primary and secondary keywords into Google, write the copy . Open Google's top ten results in separate browser tabs, then read each one.
You will get an idea of each content quality, length, reference points and style. Don't copy the content; just improve it to increase your ranking and impress your audience.
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7. Use your unique personality or unique selling proposition
If you've read a few of our Hello Bar blog posts, you may have noticed we have our own distinct style:
Write in short, somewhat abrupt sentences.
Using short paragraphs
Using incomplete sentences for effect
I am addressing you in the second person.
In addition, we reflect Hello Bar's unique selling proposition whatsapp philippines and brand in each article:
Using Hello Bar to illustrate points
A description of the Hello Bar's features to help readers understand how it can help
Keep your tone light but informative.
You can use these copywriting tips to make your content more consistent and interesting.
Take the time to define your tone and personality. Then incorporate your USP into every piece of content you publish.
8. Improve your headline to maximize copywriting results
Marketers often start with a working headline and then come back to it after the content is complete to refine it. That's okay.
You want your headline to give readers every reason to click. If it’s poorly written or not relevant to your audience, you’ll be sacrificing potential traffic. That’s never a good thing.
9. Emphasize your readers' freedom of choice in copywriting
This may seem contradictory, so let me explain.
Earlier, we mentioned that you should tell your readers what to do in your copy. Give them an order, especially in conversion copy.
However, you also want your readers to know that they have a choice. This is especially important in comparison-style articles.
