But also to turn them into complete defenders and promoters of the brand itself, so that they can achieve true word of mouth, increasing visibility and reach, while initiating a continuous chain of contacts, which will help maintain a constant sales volume.
In this article I explain what it consists of and how to differentiate greece phone number data it from other types of marketing.
1 How is relationship marketing different from traditional marketing?
2 What advantages does relational marketing provide?
3 A perfect strategy to attract people and turn them into real customers: Lead Nurturing
3.1 The company can grow through e-mail marketing services
4 We conclude with a series of recommendations for relational marketing:
How is relationship marketing different from traditional marketing?
There are many differences between the concept of relationship marketing and that of traditional marketing, in particular:
· In traditional marketing, the only thing that was sought was the purchase, while in relational marketing, the interest is that the client returns again and again.
· In relational marketing, the user is informed so that he or she can make the purchase decision. In traditional marketing, only information about the product was provided.
· For relational marketing it is essential to differentiate yourself from the competition by offering added value, in traditional marketing there was a general homogenization
· Previously, the goal was only to acquire the product. With relational marketing, the goal is for the user to have an experience with the product .
· Relationship marketing seeks long-term experiences and a greater relationship with the customer, whereas before a very short relationship was maintained
· Relationship marketing is not about knowing where the company is located or the number of employees, but about knowing its values and interests in society.
Traditional marketing was generally geared towards a world in which demand was sometimes higher than or close to supply. There was not much competition.
Although this situation has long ceased to be true, we can still find companies that use this type of marketing.
On the other hand, relational marketing is not so much product-oriented as it is about solving customer needs.
What advantages does relational marketing provide?
It takes care of the client at all times to help them and stop seeing them as just a buyer. The aim is to create a long-term relationship, hence the name of this strategy.
It is a strategy that seeks to convert occasional visitors into established customers. Step by step, it tries to create a close relationship with the consumer, through the use of social networks, email marketing, or content, establishing contact that lasts over time and allows the customer to always feel cared for.
Thanks to this work we can multiply the sales of products or services. It is a constant relationship with the client in which the company increases its relevance in the eyes of the client, and so do its products.
Ultimately, the goal is to turn the customer into a brand ambassador so that, after this process, the customer develops a true word of mouth, constantly increasing the company's organic reach.
