It can differ depending on whether your leads are hot or cold.Embrace cold callingYeah, I know. Salespeople cameroon email list 371983 contact leads shutter when they hear “cold-calling.” But no matter how badly you want this practice to die out, it’s still here.Why? Because if you cook it right, it works.To make cold pitching less of a torture for everyone involved and increase your chances of closing a deal, do the following:Validate leads before you call themNurture leads via email or LinkedIn before the callBe sharp and quick in your speechAnalyze your results and make improvementsDon’t forget about referral marketingJust think about it: how many products or services did you or someone you know buy because a friend, colleague, or influencer recommended them?Exactly.
In B2B, buying largely happens through word of mouth and peer recommendations. Referrals work like a charm — 84 percent of B2B decision-makers start the buying process with a referral.However, referrals are hard to track if you don’t have a partner program with a traceable code or link. So consider making referral marketing a part of your strategy, as it’s an effective and largely untapped lead-generation opportunity.Produce lead magnetsLead magnets like gated content and pop-ups on your blog and website are great ways to use your content to collect leads.Here are the types of gated content you can offer in exchange for personal information:WebinarsWhitepapersE-booksInteractive toolsTemplates, and moreThese are usually middle-of-the-funnel (MOFU) leads.
