5 mistakes companies make on LinkedIn and how you can avoid them

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Did you know that LinkedIn is a very important tool to contribute to the generation of leads for B2B and B2C companies? According to a study by Hubspot , LinkedIn generates a conversion rate from visitor to lead almost three times higher than other social networks such as Facebook or Instagram. Currently, there are more than 55 million companies that have a profile on LinkedIn and that are already taking advantage of its benefits with the aim of increasing their client portfolio, especially B2B ones.

But are they really doing it right?

At Bannister Global we manage phone number list malaysia LinkedIn communications for a large number of companies. “I’ve seen things you wouldn’t believe” and that’s why I’m going to tell you the 5 most common mistakes companies tend to make on LinkedIn and how to avoid them.



1. Don't post overly commercial information
Generating overly commercial content is one of the most common mistakes brands can make on LinkedIn. We don't mean to say that it's wrong to use this channel as a tool to promote our products , but rather that it's ideal to combine this type of information with other publications that may be of interest to our followers, such as a post from our blog, a news item relevant to the sector...

Before you think about posting only about your company's products and services, think about how you can provide quality content to your followers . You should always keep in mind that LinkedIn's main goal is to offer users content that helps them enrich their professional lives and helps them achieve their goals, objectives and challenges.