Valentine's Day is a very popular holiday in the United States, due to its great potential for marketing to couples (and singles, if you know what you're doing). In fact, this year, Americans are expected to spend $23.9 billion on Valentine's Day. With a good lead generation strategy, you can capitalize on a piece of that pie and achieve your revenue goals for the first quarter of the year.
So what's the best way to get lovers to consume more of your products and services?
Start early
Start your Valentine's Day marketing campaign as early as possible. While most of your customers will wait until the last minute, there will be a portion of your target audience that will start shopping for gifts a month before the official arrival of the holiday.
By starting early you will have much more time to spend on organizing and researching if you have a strategy in place. You will also have time to send out teaser emails and start marketing your list of telegram users in netherlands solutions to an interested audience.
If your tactics don't deliver the results you hoped for, you'll still have plenty of time to readjust before the big day arrives.
Embed Videos in Email
One of the best strategies for acquiring leads in the modern era is email marketing, especially if you use video in your email marketing strategy. Email has been one of the best marketing strategies due to its low cost and accessibility; almost every member of your target audience is going to have an email address, and it is trivially inexpensive to reach them.
Embedding videos in email takes the medium to the next level. While videos require a bit more effort to produce, they tend to be much more engaging, unique, and better at persuading audiences.
Using the VIEWED platform you will get much more out of your videos. Embedding a video in an email and having it play automatically in the email is now possible and very simple.
Viewed, thanks to its unique technology, allows you to host and email your video through 99% of ESPs on the market. Plus, you can automatically create personalized videos from a .csv file, so every recipient on your subscriber list will receive a perfectly personalized message.
The end result will be that you will reach more people, your message will be more relevant to them, your brand will be more memorable and you will be more likely to trigger an immediate action, such as a visit to your website or the purchase of a product outright, and increase your conversion rate up to 227%.
Start a Valentine's Day sale
It should come as no surprise that one of the best ways to generate new revenue on Valentine's Day is to host a Valentine's Day-themed sale. Lowering your prices and changing your list of available products will help stimulate interest and motivate purchases that consumers may have previously been reluctant to make. Branding your Valentine's Day sales will also help optimize search engines and take advantage of people who are openly shopping for a gift.
It's up to you how much you want to lower your prices. At the expense of profitability, bigger discounts tend to attract more attention and generate more sales.