The choice of the name “Viwom” attempted to capture the original essence of “Video Working over Email” . However, as the platform continued to evolve and develop technologically, it became clear that the term no longer adequately encompassed the achievements made by the technology.
Viwom is now Viewed
The shift to the name “Viewed” comes as a powerful way to list of telegram users in malaysia reflect the brand’s goal: getting videos viewed , thereby generating outstanding levels of performance, which is the ultimate goal for marketers. More than just a name adjustment, this change encapsulates the brand’s core mission and its ability to achieve significant results in the field of video marketing.
VIEWED
Innovation that drives results
The company's origins were by chance when Ramón Anadón, CEO of the company and then director of a robotic machinery company, decided to send promotional videos via email. Upon discovering that this could only be achieved by inserting images linked to platforms such as YouTube, he realized the need in the email marketing sector and shared this idea and work with Víctor Frutos, CDO and co-founder of Viewed . Since its founding in 2013, the company has worked to combine the power of video with email, an environment in which brands often struggle to stand out.
Videos are a key tool in digital marketing strategy, as they captivate viewers and convey emotions. However, in a context saturated with platforms full of videos and algorithms that hinder the organic reach of content, Viewed has presented an innovative solution that allows videos to be played in the body of the email.
Using video in emails not only allows brands to stand out from their competition, but has also been endorsed by Forrester, who claim that this can increase CTR by 200-300%.
Videos that play automatically in email
At the core of Viewed is an intelligent technology that processes each video hosted on its environment, generating a variety of formats that harmonize perfectly with the various technologies used in sending, receiving, and reading emails. With its focus on creating a seamless experience, Viewed hosts these formats on its platform, triggering a process that culminates in the delivery of a single embed code that can be easily inserted into an email template by any marketer.
Once the video-enriched email is sent, Viewed's servers are immediately activated in real time, analyzing the specifics of each recipient: the email provider, the operating system, the browser and the device they use. This allows them to deliver the perfect format to each recipient.
The premise is simple but powerful: to achieve an optimal viewing experience in any technological environment.
