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Email marketing remains a very powerful bc data malaysia package communication channel for connecting with customers. In fact, according to HubSpot statistics, 99% of users check their email daily and of that percentage, 55% do so from their mobile device. But do you know what the email marketing trends for 2025 are ?
Don't worry! In the following lines we will tell you about these trends so that you can implement them in your campaigns and offer your clients content that is adapted to their pains, goals and aspirations.
Make them understand that the product and/or service you sell will help them in their lives.
Why talk about email marketing?
This is the type of marketing that involves sending emails so that brands can communicate with their audiences. Among its greatest benefits is the fact that it does not require large investments and can be applied to B2B and B2C companies.
In addition, it offers the opportunity to nurture customers with valuable content to inform them about the latest developments in our business.
What is not email marketing?
Spam.
Non-personalized emails.
Sending emails without any clear objective.
email marketing trends
5 mailing trends for 2025
1. Greater customization
One of the main trends that continues to gain strength in email has to do with personalization and segmentation of audiences. Therefore, it is important that you have an email marketing provider or software that gives you all the data and behaviors of each of your clients, so that you can increase the Open Rate .
Some of the options you can use to segment and customize your mailing list include:
Age.
Stage according to the buyer journey.
Country.
Heading.
2. The power of storytelling
Today, well-told stories are the ones that connect the most with the audience. Apply this technique so that users can identify with the content you are sending them. Give them educational information that clarifies their doubts and leads them to complete the purchase process.
3. Simple yet dynamic templates
Another of the big email marketing trends for 2025 will be simplicity in its formats, so don't stress about big designs or super buttons. Remember: less is more!
On the other hand, dynamism will also be essential to capture the attention of users. Content that includes GIFs, videos, contests or even games will be a good option to make users feel part of the campaign.
mobile email marketing
4. Emails from mobile devices
As I mentioned above, a large percentage of users open their emails from their cell phones. This trend is expected to increase this year, so your campaigns must be available for any device. Here, you need to pay attention to the number of characters in the CTAs (call to actions), the size of the images, and the amount of content. You don't want leads to scroll down for minutes, get bored, and not reach the call to action!
5. Goodbye to formality!
Previously, email content had a very formal tone of communication, but the new rule indicates that this will be different in 2025! Having a more informal tone will attract much more, since millennials will be the great consumers of newsletters. Use friendly language that allows you to generate trust.
effective email marketing strategies
What steps can be taken to achieve successful email marketing, taking these trends into account?
1. Define your target audience
The user is everything ! Start by defining your buyer persona and create the email marketing strategy that best suits their needs.
2. Select the type of campaign
Choose carefully what type of campaign you will use, this can be: promotional, newsletter, loyalty or transactional. Everything will depend on the objective you have.
3. Choose the frequency of delivery
Once you have defined the two previous steps, establish how often you will send your emails to your contact list. Remember that you cannot be invasive, but you cannot let them forget you either. You have to find a middle ground!.
