The Home page is the showcase of any company . This is why it must be built in a way that encourages your customers to interact with your website and facilitates conversion.
The B2B sector is one of the most difficult when it comes to sales . When targeting companies and selling technologically developed and complex products or services, the sales process is slower and companies think twice before purchasing a new product or service if the one they already have is useful. In this sense, the company's website is essential so that the potential client finds all the necessary information and can be convinced, so that they end up making the purchase .
How can you optimize your website to increase your sales? Here are a few tips to optimize the conversion of your B2B website's home page .
Quick wins to optimize the home page of your B2B website and convert more
Ensuring user experience (UX)
Offering a good user experience when browsing a website should be your top priority. If the website loads slowly, information is not easy to find, and the user has a hard time understanding what you do, how you do it, and has no way to contact you , they will certainly not have a good experience and will result in, apart from losing a sales opportunity, that customer not returning to your website. In addition, a site that takes more than five seconds to load will result in the user leaving before it opens.
What elements should you take into account to ensure a good user experience?
Design
You must make it easy for the user to navigate so that it is fluid, comfortable and without the need to scroll down a lot , but rather so that they can see the most relevant at&t email list information at a glance . The main menu must be well organized and the titles of these must match the information they explain. The purpose of a good design is for the user to quickly find what they are looking for without getting lost among thousands of pages.
Optimize those pages where the user spends the most time
Heat maps allow you to know which areas of your website the user has interacted with the most or spent the most time on . This way, you can find out what interests them and present this information in a certain way to facilitate conversion.
Responsive Design
When we talk about responsive design, we mean that the website is adapted for all devices and platforms , as well as in any browser, to guarantee the usability of the site.
Content
Content is one of the most important parts of a website, since it is what fills the design and provides information to the user. When we talk about content, we refer to text, images, videos, infographics... everything that makes up the information on a website. It must be clear, direct and concise .
Web page loading time
We have already mentioned at the beginning of the post that the loading time of a web page is important, since otherwise users will leave, lowering the time spent on the site and making conversion difficult, since users will not browse it. The ideal loading time for a website is 3 seconds .
There are numerous tools to measure the loading speed of a website. To reduce this loading time you can:
Review images on the web
Clean up web code
Remove some plugins from WP
Finding a good hosting service
Offer quality content
To ensure conversion on your website, one of your priorities has to be to offer quality content , that is, content completely adapted to your user. To do this, you must know your Buyer Persona or ideal client very well, in order to be able to offer them content that is interesting and relevant to them.
In the content of the website we must convince users that we can help them, that is, offer a solution to their needs and problems, make them see that you understand their problem and that you have found the solution . To do this, it is important that as the user navigates the website, they find contact forms, so that they can leave their details and thus, be able to carry out certain actions that guide them to acquire the product or service.
On your website's Home page you can put the following content to capture the attention of users:
Brief description of what you do (one sentence as a title)
A description of how you do it
Your services
Interesting data that generates the need for the user to hire your services or obtain your products
An explanatory video (if necessary, very short, 1 minute)
Banner downloading some resource
Testimonials
Success story
Contact
As we have already mentioned, the Home page is your showcase. At a glance, users should know what you do, how you do it, and what your philosophy is.
It is essential to have contact forms
Contact forms are essential for obtaining user data. They are the main source of leads . Users interested in your services or products and who can become customers. Being able to collect this data, such as email, company name, phone number, name, etc., will help you create a powerful database to launch personalized campaigns and guide these users through the entire purchasing process until they become customers.
