Be able to provide better services to customers
Posted: Wed Dec 11, 2024 6:01 am
The financial services industry is ready for the digital age. In the past, the financial services industry always gave people the impression of being stuck in the past and moving at a snail's pace. However, many banks, investment and insurance companies have begun to innovate financial services. They not only established digital platforms for products, but also began to use chatbots to solve customers' incurable problems. . The output value of the Asia-Pacific fintech market is estimated to reach US$ 72 billion in 2020 .
However, the approach adopted by digital native platforms (such as Baidu, Tencent and Grab ) is very different from that of existing traditional institutions: the business philosophy of digital native list of bahamas whatsapp phone numbers platforms puts customers first, and products second. On the other hand, although traditional financial institutions hold a large amount of data such as customer transaction records, digital native platforms cannot obtain customer information from different digital touch points and build a complete profile of customer interests and behaviors. In contrast, the emerging marketing model of digital native platforms can provide a personalized experience and is more in line with consumer preferences.
Customers always want to spend their money wisely, and the key is to have real-time, relevant, reliable and easily accessible information; through effective marketing methods, the financial services industry will.
However, the approach adopted by digital native platforms (such as Baidu, Tencent and Grab ) is very different from that of existing traditional institutions: the business philosophy of digital native list of bahamas whatsapp phone numbers platforms puts customers first, and products second. On the other hand, although traditional financial institutions hold a large amount of data such as customer transaction records, digital native platforms cannot obtain customer information from different digital touch points and build a complete profile of customer interests and behaviors. In contrast, the emerging marketing model of digital native platforms can provide a personalized experience and is more in line with consumer preferences.
Customers always want to spend their money wisely, and the key is to have real-time, relevant, reliable and easily accessible information; through effective marketing methods, the financial services industry will.