However, the approach adopted by digital native platforms (such as Baidu, Tencent and Grab ) is very different from that of existing traditional institutions: the business philosophy of digital native list of bahamas whatsapp phone numbers platforms puts customers first, and products second. On the other hand, although traditional financial institutions hold a large amount of data such as customer transaction records, digital native platforms cannot obtain customer information from different digital touch points and build a complete profile of customer interests and behaviors. In contrast, the emerging marketing model of digital native platforms can provide a personalized experience and is more in line with consumer preferences.
Customers always want to spend their money wisely, and the key is to have real-time, relevant, reliable and easily accessible information; through effective marketing methods, the financial services industry will.
