Have them smiling with an in-game photo contest

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Let’s face it, your fans don’t get enough credit. They stand by the team win or lose. They show their support by following team news, buying merchandise and showing their love year-round. So why not go the extra mile for them?

Sure, t-shirt tosses and kiss cams are exciting for a minute, but what about all of the fans that don’t catch the shirt or smooch their honey in front of a bunch of strangers? Why not try engaging them online?

It’s a safe bet that almost all sports fans have their phones on phone number lead them while watching the game, whether they’re at home or in the stadium. That’s easy access to the good ol’ world wide web. Put those phones to good use and improve engagement at the same time with these online campaign ideas for rewarding your fans.

Trying to sell tickets to future games? Let folks at the game submit photos of the good time they’re having with an in-game photo contest. Ask them to fill out a form to submit their photo. After submission, send them a discount code for the team shop or snack bar.

Use the photos you collect to create an online gallery. Display the gallery on your website or use the images to promote future games on social media. You can take the contest a step further by choosing one of the entries as the “fan of the game” and featuring it across your marketing.