The advantages of such advertising : for example, you want to organize a subscription to your news or offer a trial version of your services. You can drive traffic to the site and wait for people to click on the button there, or you can catch them directly by interests, on Facebook.
Who would this type of advertising be ideal for:
services and goods - free consultations, trial programs, subscriptions to informational items, free installations of services, etc.
consultants and people who are not tied to a strict schedule of list of japan cell phone numbers appointments (for example, an interior designer, a stylist, someone who can contact and arrange a meeting and discuss details before starting work)
home visit (for example, window measurer, etc.)
courses (preferably free)
That is, even if you don't have such a story, I would advise you to come up with a marketing proposal for such advertising. Until it is actively used, it will bear fruit. Then people will "eat their fill" and you will have to get creative. And now is the time.
What's good about leads?
You have a base of "warm" people interested in your services/products. You can offer them to subscribe to your newsletter and talk about your products/services. Then, if you have a good and relevant product for this audience, it will be easier for you to convert them into your buyers, clients, friends.
How does this work
You create an ad as usual, through the advertising account (only in Power Editor). Create an ad in the usual mode and add a form. We made a test ad for our Net Pay clients, this kind of advertising suits them well. This is a payment aggregator: you install it on the site and accept payments. It is very convenient and you do not need to pay for installation and a subscription fee, only a percentage of the revenue.
The more tempting the offer, the better it is for such advertising. So, go to the account, create an ad (in the conversion type, select "Lead generation"). Then, as usual, create an ad. And in the settings, select "create a form".
You can ask for any data you need. But my advice to you is that the fewer fields a person has to fill out, the more likely they are to do it.
Facebook offers ready-made options, but you can create your own.
Next, be sure to write a good text and tell people why your offer is convenient for them. Don't judge this ad too harshly, it's chaotic. My hands were itching to try this ad.
The ad is shown in the mobile feed. You select audiences just like for any other ad.
This is what a test ad looks like in the mobile feed.
We pull out our leads
Here is a small minus - your requests do not fall directly to the site, they are collected in a report. You get the report like this:
We get leads
Go to your page, select the "Publishing Tools" tab.
On the left, select "Lead Advertising Forms". Find your report there, download it in CSV and use it.
Some good advice
Try to respond to subscribers immediately. You can ask the manager to check for ad updates every hour and respond to your new subscribers immediately.
Offer something that is truly useful.
Carefully take care of your "base", people interested in your services will follow your news, you can offer them to attend events, communicate, or simply congratulate them on holidays.
Before launching such advertising, prepare and think carefully - how will you work with subscribers? Send them a letter or a service, call? You should have a ready, agreed-upon plan of action. And if these are letters, let them be beautiful and useful.
If you are not sure that you can set up such advertising and build all communications yourself, you can entrust it to us, at 5 o'click - Internet Advertising and Sales Agency , or write to me personally on Facebook.
Tell your friends about this article, may everyone have good business. I sincerely wish it.
