Despite the emergence of many new PPC trends , some website owners disagree with the effectiveness of this advertising method. Let's look at the most profitable contextual advertising trends for 2022.
Privacy concerns
To make information search more effective, many fiji cell phone database companies analyze their target audiences by collecting data on each user's search queries, location, and interests. To protect privacy, most major search engines allow users to determine what information is collected and what is not.
PPC advertising
Photo: interfax.ru
Statistics show that only 12% of internet users are happy with their data being collected for advertising purposes because it helps them find the information they need.
Therefore, companies will need to protect the personal information of their users and potential customers and not violate privacy laws in 2022.
Artificial intelligence
Artificial intelligence enables the automation of contextual advertising to improve its effectiveness. It enables click and conversion rate prediction, freeing specialists from these tasks and allowing them to focus on developing or adjusting advertising strategies.
Let's take a closer look at how AI technology will be used for marketing purposes in 2022.
Retaining existing customers . Your existing customers are more likely to return and purchase from you than someone who's unaware of your company. Therefore, increasing customer satisfaction is the key to success. For many companies offering subscriptions, this is crucial because it's as easy to cancel as it was to start.
Artificial intelligence identifies which users are most likely to unsubscribe from a particular service and analyzes the main reasons for unsubscribing. This allows analysts and marketers to plan future campaigns and use methods that encourage people to stay.