Three options for cooperation between a company and a marketer
Posted: Wed Sep 24, 2025 5:07 pm
According to research by Bannerflow and Digiday, 90% of brands hire or plan to hire in-house specialists. However, sometimes companies may operate in both formats: hiring an in-house employee and outsourcing specialists. This is because large companies often have a large workload, requiring in-house specialists to assist them. In this case, in-house employees are responsible for specific areas and oversee the execution of large outsourced tasks. In this article, we will discuss options suitable for small and medium-sized businesses.
In-house vs. agency: where should a marketer work?
Professionals choose in-house or agency work for various reasons. An agency job is a good fit for a marketer who wants to work with clients from various industries, develop multiple competencies, and become a versatile specialist. An in-house job is ideal for marketers who want to immerse themselves in the company's business processes, build a career, and independently test marketing tools.
Why you need full-time marketers
There are situations when a company should consider assembling an in-house team.
Situation 1: You need employees who guyana cell phone database are involved in your business
Agencies work with multiple clients, so specialists often don't have time to fully immerse themselves in each client's area or understand the company's business. Most agencies try to take on as many projects as possible and complete tasks with minimal costs to maximize their margins. Clients don't last long with agencies that aren't fully engaged in the business.
Situation 2. You need employees who complete tasks quickly
By hiring a full-time specialist, most processes will be handled internally, reducing the time spent on approvals, briefings, and waiting for a promotional concept. The manager will also be able to understand the workload of the in-house internet marketer and promptly assign new tasks.
In-house vs. agency: where should a marketer work?
Professionals choose in-house or agency work for various reasons. An agency job is a good fit for a marketer who wants to work with clients from various industries, develop multiple competencies, and become a versatile specialist. An in-house job is ideal for marketers who want to immerse themselves in the company's business processes, build a career, and independently test marketing tools.
Why you need full-time marketers
There are situations when a company should consider assembling an in-house team.
Situation 1: You need employees who guyana cell phone database are involved in your business
Agencies work with multiple clients, so specialists often don't have time to fully immerse themselves in each client's area or understand the company's business. Most agencies try to take on as many projects as possible and complete tasks with minimal costs to maximize their margins. Clients don't last long with agencies that aren't fully engaged in the business.
Situation 2. You need employees who complete tasks quickly
By hiring a full-time specialist, most processes will be handled internally, reducing the time spent on approvals, briefings, and waiting for a promotional concept. The manager will also be able to understand the workload of the in-house internet marketer and promptly assign new tasks.