CRO focuses on two aspects: how people ethiopia cell phone database get to your website and what they do once they're there. Analyzing each of these points helps you determine what needs to be improved or optimized to increase conversion. You may need to add ads, redesign your website, adjust your page structure, or change your content to achieve the best results.
CRO trends in 2022 include:
Adapting the website for mobile devices
Personalization (of course, in compliance with privacy rules)
Transparency in working with users to build trust.
All this will increase conversion and make your business even more efficient.
Conversion Rate Optimization (CRO)
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4. Social media marketing.
COVID-19 has shifted people online, and the first place they've started spending more time is social media. Here are a few trends to watch in 2022.
When planning social media marketing campaigns, it's important to consider a new phenomenon that is currently having a huge impact on all areas of life and business: "cancel culture." It manifests itself in a collective boycott of something or someone. This phenomenon is astonishing in its scale because most people can express their opinions on social media.
To protect a brand from such a boycott, it's essential to monitor where automated advertising is landing, develop creative copy, but verify all information down to the last detail, and study current events and trends to stay current.
Social Media Marketing
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5. Video marketing.
Video advertising is gaining momentum these days, as more and more users prefer watching rather than reading. It's worth noting that the influence of apps like TikTok , Snapchat, and Twitch is growing, while videos on YouTube and Twitter are also holding their own—in fact, they're becoming increasingly popular.
The era of video means an ever-expanding number of formats and ways to engage with audiences. Video optimization is equally important for increasing views and monetization. An optimized video should include a thumbnail and description, as well as good subtitles and transcripts, so users can read the information contained in the video if they can't watch it at a specific time.