Consequences
The controversial photoshoot immediately went viral on fashion social media, sparking outrage. Buro's editorial supply chain data team responded by removing the images from their website and social media, apologizing, and stating that they do not support the glorification of violence. H&M representatives stated that the photoshoot was editorial and the brand is not responsible for its concept or content.
Advertising Passions: Scandalous Creatives That Required Apologies
Setting: Poland
How Lidl and Biedronka fell out
The well-known Polish retailer Biedronka used a slogan in an advertising campaign claiming that its stores had been offering lower prices than their main competitor, Lidl, since 2002. This information appeared on advertising banners and in SMS messages. Biedronka sent customers messages about promotions and discounts, simultaneously providing price comparisons with Lidl. In response, Lidl began lowering prices on the products mentioned by its competitors. The battle between the chains escalated into an uncontrollable number of memes on social media and even a rap battle.
Consequences
Lidl's lawyers filed a lawsuit over a competitor's controversial slogan and won. Biedronka representatives were ordered to stop using the phrase and also to display posters in their stores informing them of the court's decision.