Still not convinced? Here are some numbers: in the second quarter of 2020, social media budgets accounted for 23% of total US marketing budgets . Last winter, it was just 13%.
We check the accuracy and relevance of our nicaragua telemarketing database data in search engines…
...and if things aren't quite right, we fix them. After all, local optimization is incredibly effective: if people are searching for a specific product or service based on their geographic location, they're more likely to buy. And converting them becomes easier.
We check the accuracy and relevance of our data in search engines…To soar in search results, you need to be diligent about filling out your business information, hours, and services in Google My Business. But you can't just fill it out and forget about it: Google frequently updates its local SEO algorithm , so for best results, you'll need to regularly check and update your information. This will not only improve your search ranking but also inform customers about changes in hours or promotions. And to ensure your business appears in "near me" searches, make sure you have a geographically defined service area. You can incorporate keywords related to your location or nearby landmarks into your SEO strategy.
Becoming more accessible (in a good way)
Changes in people's lifestyles also impact their ability to visit brand stores, service outlets, and other locations. Therefore, changing your store opening hours or extending the shelf life of your products can reassure customers and increase their likelihood of returning.
It's also worth mentioning the need to create a customer list that can be automatically notified of changes, new offers, or new arrivals. After all, timely communication also makes products or services more accessible.
Moving away from manual bidding in Google Ads
Google marketers are constantly working to optimize advertising campaigns, and one of the key achievements of recent years has been the automation of the bidding process. Algorithms save both time and money, maximizing the return on investment. And the freed-up time can be used to improve other aspects of contextual advertising .
2020 was a breakthrough year for automating these processes, as search engines rolled out several updates in this area. In 2021, this trend will not only continue but will become more widespread.
We adapt website content for voice search
Another trend that has emerged in recent years is that search results for voice searches often differ from those for written queries. Therefore, you can improve your website's relevance in search engines by adapting your content—making it simpler and more conversational.