The old advertising account. Suitable for quickly launching campaigns, surveys, and lead forms. Since 2023, it has been available only to those who used it previously. All new features and capabilities are concentrated in VK Advertising.
VK Advertising. A new dashboard for targeting by gender, age, geography, interests, and behavior. Supports the promotion of groups, websites, products, videos, apps, and lead forms. Ads appear in the VK feed, Odnoklassniki, Zen, Mail.ru, Yula, and RuStore.
VK's marketplace platform automatically niue telemarketing database places ads in communities with high reach. You choose a topic, and the system selects groups.
VK Adblogger. Collaboration with bloggers and groups (35,000 authors) in topics such as lifestyle, humor, travel, and gaming.
What advertising formats are available?
Universal post. Any post converted into an ad.
A post with a button . With calls to "Buy" and "Join."
Carousel. Up to 10 slides with products and links.
Collecting applications. Forms for feedback or pre-orders.
Clips and Stories. Short videos to grab attention.
Banners and HTML5 banners. Static or animated ads on all VK platforms.
VK Mini Apps Advertising. Mini-app promotion.
These tools make VKontakte advertising flexible and effective for scaling in 2025.
Practice: How to Scale Advertising Campaigns
How Russian brands can scale sales through VKontakte
To scale successfully, follow these steps.
Test launches. Start with a budget of 1,000-3,000 rubles per campaign. Test formats: posts, carousels, and clips. For example, a product carousel attracts more clicks than a standard post.
A/B testing. Compare creatives (text, images, videos). For example, test the headlines "20% off shoes" and "New shoe collection." Optimize ads with high CTR.
Budget management. Increase spending on campaigns with strong results (e.g., high engagement). Avoid sudden budget injections to avoid wasting your budget.
Analytics. Use VK Ads reports to track reach, clicks, and conversions. Analyze which posts receive the most likes and comments.
Testing and gradual scaling minimize risks and increase efficiency.