What is Local SEO? Here's How and When to Do It Seriously
Local SEO is an activity that must be approached with extreme care when there is a need to position a website on Google for geolocalized keywords. That is, when the queries have a search intent linked to the need to find results in the territory. Therefore contextualized with respect to a physical address.
This need arises from a now clear assumption: Google always tries to return the best possible link to the user who makes a query. When the request includes a local search intent, linked to finding something in the territory, the results fulfill the desire .
This means that SERPs display maps, boxes, snippets to provide specific information. Local SEO intervenes in this balance. How? Read on to find a definition .
Table of Contents
What is and what is meant by local SEO
What are the benefits of local SEO?
What are the elements of local SEO?
Proximity
Relevance
Importance
Focus on mobile, speed and user experience
How to do local SEO and rank on Google
Sign up for Google My Business
Get positive reviews
Optimize your web pages
Create a blog and FAQ
Link Building and local directori Poland Phone Numbers es
Monitor Local SEO Results
What is and what is meant by local SEO
Local SEO is an activity that allows you to improve the positioning of web pages for geolocalized searches. Therefore, it is connected to the needs of those who are looking for useful results to reach a point in the territory . It seems logical, therefore, to underline that local SEO mainly concerns activities with a physical location such as restaurants, shops, offices and hotels. But also small shops, offices and artisans.
serp local search engine optimization
Good local search engine optimization work integrates perfectly with a SEA approach. So search engine advertising, an activity that allows you to create sponsored ads to complete the search engine marketing (SEM) process.
What are the benefits of local SEO?
Thanks to local SEO (also known as local search) you can position yourself for searches that are truly useful for your marketing goals, bypassing national competitors and working only on useful queries.
You focus on what interests you. For certain sectors, especially for small businesses or tourism sectors, geolocalized SEO is an important aspect for the web marketing and SEM strategy . Because in this way you invest the right amount only where it is needed, in full inbound marketing style.
What are the elements of local SEO?
Geolocalized positioning on Google is achieved in different ways, but there are clear instructions for positioning. In fact, Google itself emphasizes that there are 3 decisive elements that influence local SEO and allow you to create a good balance of results in the SERP.
Proxi
