More and more brands are relying on producing their own content, and this trend will only intensify. While we once happily got by with a monthly Shutterstock subscription and a designer's services, it's now becoming increasingly clear: hackneyed images, plastic poses and smiles, perfectly crafted visuals with tons of retouching and massive branding elements are a thing of the past. Audiences prefer lively, natural photos—the kind they see in their friends' feeds, bloggers' feeds, celebrities' feeds, and even their own. The same applies to post topics: backstage, the inner workings of a company, employee insights, the inside scoop on product production, and any other side of the coin—raw, truthful messages are far more engaging than polished, official texts. The more authentic and honest a post appears, the more interactions it will garner. It's important to maintain a balance between authenticity and the quality of the content being posted.
Authentic content
Authentic content
Clothing brand LSD enlisted its own team to
maldives telemarketing database generate content, with the publication's subjects being ordinary employees—a cutter, a designer, a tailor, and a technologist .
Promoting your business through personal branding
People trust other people far more than they trust brands. Therefore, businesses are personalized, and the personality of the CEO or owner comes to the forefront. It's one thing for a company to tout itself on its social media pages, but quite another when a real person "talks" to consumers. Following a typical Elon Musk or Oleg Tinkov is fascinating: they explore the personal growth of the "hero," their mistakes, failures, and successes, as well as lessons learned. The audience empathizes, rejoices, and judges, yet remains engaged with your business or product.