6. Building a sales funnel
To effectively attract customers, it's important not just to launch an ad but to consider the entire user journey, from initial contact to purchase. VKontakte promotion allows you to build an advertising chain, where each subsequent step will fuel audience interest.
For example, at the first stage, a potential client is shown general educational content about a product or service. Then, once they've shown interest, you can offer them a discount, a demonstration, or a personal consultation. Ultimately, the user won't just see an ad but will gradually become involved in the decision-making process.
Advertising on VKontakte for local businesses: how to attract customers in your city?
Setting up campaigns with a focus on minimal nigeria telemarketing database budget and maximum conversion
To effectively use your VK advertising budget and maximize engagement, it's important to understand how to make VK advertising more engaging by optimizing ads and building brand trust. Two key tools for achieving these goals are UGC content and A/B testing.
Use of UGC content
User-generated content builds natural brand trust because it's perceived by audiences not as advertising but as personal experiences of real people. Using customer reviews, photos of them using your product or service, and posts tagged with your business can increase engagement and conversion without the additional cost of creating promotional content.
When figuring out how to launch VK advertising, it's important to consider the impact of UGC content: offer bonuses for product photos, run contests, and curate collections of the best reviews. Such content not only reduces advertising costs but also makes it more natural and appealing to potential customers.