Geotargeting allows you to avoid wasting budget on users in other cities and instead focus only on those who are likely to become customers. It's especially effective when combined with additional parameters such as interests, age, marital status, and income level.
Advertising on VKontakte for local businesses: how to attract customers in your city?
2. Advertising in local communities
VKontakte is a platform with thousands of groups and public pages dedicated to the life of a specific city or region. They attract an active audience that follows the news, seeks recommendations, and shares impressions of local businesses. Advertising in these communities allows you to promote your brand to a loyal audience eager to engage.
Such sponsored posts can take the form of native posts, themed collections, reviews, or feedback from community administrators. Furthermore, closed groups and chats often feature recommendations from members, so organic engagement can be higher than with standard targeted advertising.
3. Targeting competitors' subscribers
Interestingly, VK allows you to promote your norway telemarketing database business not only to a wider audience but also directly to your competitors' followers. This is one of the most effective ways to attract an audience already interested in similar products and services. Using this tool, businesses can offer users alternative solutions, favorable terms, or unique advantages.
It's important to formulate advertising messages correctly: competitors' audiences aren't always ready to immediately switch to another brand, so it's better to focus on useful content, special offers, or comparative advantages.
4. Dynamic retargeting
This tool allows you to display ads to users who have already interacted with your website or VK page. Retargeting allows you to remind potential customers about your products or services, offer bonuses for returning customers, and lead them to purchase.
Retargeting is especially useful for businesses that rely on repeat sales, such as restaurants, service centers, and online stores. It can be targeted not only to website visitors but also to those who interacted with posts, submitted requests, or engaged in chats.