Ignoring cultural context and target audience
Factual errors and fictitious data (AI hallucinations)
Cases of AI failure in marketing
Example: in 2024, Coca-Cola launched an advertising campaign created entirely by a neural network. paraguay telemarketing database The video failed to resonate with the audience—it lacked detail, emotion, and cultural relevance. This demonstrated that even the best AI can't cope without human assistance.
How to Create an AI Assistant in : A Step-by-Step Guide
Step 1: Launch the GPT Builder
Go to In the "Explore GPTs" tab, select "Create a GPT." This will allow you to create your own AI assistant for your tasks, from copywriting to working with large data sets.
How to Make a Neural Network Work for You: A Guide to Creating a Personal AI Assistant
Step 2: Configuring the Assistant
Give it a name, describe its functionality and operating style:
Who is he: copywriter, digital editor, PR specialist, etc.
What communication style should I use (formal "you", no formal jargon)
Which dictionaries and guides should be considered?
What not to use: quotation marks, the letter "ё", passive voice
How to Start a Conversation: Greeting Template and Question
This approach allows ChatGPT to be customized to a brand's needs and become a fully-fledged AI marketing tool.
Step 3. Downloading the knowledge base
In the "Upload files" tab, add documents, spreadsheets, presentations, PDFs, and sample content. These can include:
Press releases
The richer the knowledge base, the more accurately the neural network will understand the task. This is the key to success in AI-powered content marketing.